A real visionary within the Indian societal ecosystem, Ratan Tata, breathed his final on Wednesday. One of the vital beloved industrialists the nation has ever seen, his imaginative and prescient for the world we reside and giving nature transcended the boundaries of the enterprise world and touched each coronary heart who got here to know of his story. One of many largest philanthropists for whom charity was a way of life, Ratan Tata additionally helped the nation’s sporting stars, particularly cricketers, climb the ladders of success.
Be it giving cricketers a platform to play or extending help by sponsorships, the Tata Group performed the function of a supporting pillar throughout some tough instances.
Tata Group Firms As Platform For Budding Cricketers
Former India cricketer Farokh Engineer was supported by Tata Motors whereas Air India, additionally a Tata Group firm, helped former stars Mohinder Amarnath, Sanjay Manjrekar, Robin Uthappa, and VVS Laxman a platform to excel of their careers.
Even Indian Airways, one other organisation linked to the Tata Group, supplied a platform to cricketers Javagal Srinath, Harbhajan Singh, Yuvraj Singh, and Mohammed Kaif.
Present cricket stars like Shardul Thakur (Tata Energy) and Jayant Yadav (Air India) even have the Tata Group to thank for enjoying a job of their sporting journey.
These corporations, below the Tata Group, supplied cricketers an essential employment platform with out compromising on their sporting endeavours.
IPL Sponsorship In Troubled Instances
Aside from providing cricketers platforms to showcase their expertise by associations with completely different organisations, the Tata group has additionally been sponsoring cricket occasions for many years. The Titan Cup in 1996 marked the start, although the affiliation of the Tata Group with the game was interrupted attributable to match-fixing scandal in 2000.
After Vivo, a Chinese language cellphone producer, withdrew its IPL title sponsorship in 2020 over border tensions between India and China, the Tata Group jumped to the T20 league’s rescue. Tata’s help to the IPL grew with each passing season. Forward of the 2024 marketing campaign, Tata secured a record-breaking 4-year deal value Rs 2,500 crore with the league, the best ever in its historical past.
Ratan Tata’s blessings to cricket wasn’t restricted to the lads’s class. The Tata Group additionally sponsored the Girls’s Premier League when the Board of Management for Cricket in India (BCCI) launched the league in 2023. In actual fact, Tata will probably be sponsoring the WPL till 2027.
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