Advertising powerhouse United Neon Media Group (UNMG) has partnered with the Parañaque Built-in Terminal Alternate (PITX), the Philippines’ first landport, to rework commuter experiences and provide manufacturers an unparalleled platform to attach with tens of millions of vacationers. The collaboration brings modern, eye-catching digital and static promoting options to the bustling transport hub, making PITX not only a gateway however a dynamic promoting vacation spot.
Since opening in November 2018, PITX has recorded a formidable milestone of 146 million in cumulative foot site visitors as of the second quarter of this yr.
“PITX has at all times been about extra than simply transportation,” mentioned Chief Working Officer Mohit Malhi. “Our partnership with United Neon aligns with our mission to constantly improve the commuter expertise whereas enabling strategic alternatives for manufacturers to attach with our passengers. By merging modern promoting options with the distinctive dynamics of a transport hub, PITX solidifies its position as an important connector for tens of millions.”
UNMG Deputy Chief Working Officer Benjamin Lim echoed this sentiment, highlighting the immense potential PITX provides manufacturers in reaching their target market.
“PITX is not only a terminal—it’s a each day touchpoint for numerous Filipinos. This partnership permits us to determine promoting mediums in strategic, high-traffic places the place manufacturers can talk straight and successfully with their viewers,” Lim mentioned.
The brand new digital screens and static promoting codecs have been meticulously positioned to maximise visibility, capturing the eye of vacationers of their pure stream by the terminal. “Our objective is to combine these advertisements seamlessly into the commuters’ journey—making them inconceivable to overlook whereas being visually participating,” Lim added.
PITX has actively supported the mission by offering key insights into passenger habits, enabling the strategic placement of promoting platforms. This collaboration ensures that campaigns resonate with the tens of millions who go by the terminal, lots of whom are common and frequent vacationers. With its position as the popular transport hub in Metro Manila, PITX provides manufacturers a great setting to construct stronger connections with their viewers.
Lim emphasised that transit promoting’s proximity to its viewers provides a singular edge over conventional out-of-home promoting. “Transit advertisements are shut, tangible, and inside attain. When digitalized, they turn out to be much more impactful, grabbing the eye of vacationers and staying with them lengthy after their journey,” he mentioned.
The partnership additionally paves the way in which for extra interactive and interesting promoting alternatives. “Promoting at PITX can transcend static pictures—it could invite interplay and create memorable experiences for commuters,” Lim famous.
Because the Philippines continues to develop its transport infrastructure, Lim expressed optimism that PITX and related transport hubs will turn out to be central to shaping the way forward for transit promoting within the nation. “We stay up for collaborating with manufacturers to discover inventive executions that captivate and join with audiences at PITX and past,” he concluded.
This partnership marks a major step in enhancing each the commuter expertise and promoting innovation, showcasing the transformative energy of collaboration in public areas.
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