- The house of English rugby shall be renamed the Allianz Stadium
- RFU have made the choice to align with the German insurance coverage firm
- The phrase Twickenham shall be eliminated fully after greater than 100 years
The Rugby Soccer Union has taken the controversial determination to vary the title of the house of English rugby after signing a naming rights take care of Allianz.
From September, the venue at the moment often known as Twickenham Stadium shall be known as Allianz Stadium.
The choice to align with the world-leading insurance coverage firm in a profitable monetary deal sees England be part of their rivals Wales, Eire and Scotland who’ve all partnered with sponsors on the title of their residence grounds.
However the RFU’s transfer to take away the phrase Twickenham fully from their new stadium title instantly brought on uproar in some quarters given it’s synonymous with English rugby.
RFU chief govt Invoice Sweeney stated: ‘We’re actually happy to be increasing our partnership with Allianz, enabling additional funding into the group {and professional} recreation.
The Rugby Soccer Union has taken the controversial determination to rename Twickenham
‘This is a chance to have a good time our stadium’s proud legacy whereas growing it for the longer term. This partnership will assist us in transferring the sport in a route which serves all rugby, from minis to the elites, from membership coaches to our nationwide coaches and all the things in between.
‘Over the approaching years the RFU and Allianz will work collectively to reinforce customer experiences and supply followers and area people with the absolute best match day and occasion experiences.
‘As we head in direction of internet hosting the Girls’s Rugby World Cup in 2025, it’s fully becoming the primary recreation to be performed on the newly named Allianz Stadium would be the Purple Roses versus New Zealand on September 14.’
The venue at the moment often known as Twickenham Stadium shall be known as Allianz Stadium
Allianz has been a long-term accomplice of the RFU for the previous 4 years and their contemporary funding into English rugby’s governing physique will see them launch a brand new fund which can profit the grassroots recreation.
It additionally comes at a time when all of rugby’s main unions are struggling financially.
