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The road into the PGA Tour internal circle simply obtained a bit of bit longer.
The PGA Tour would require participant brokers and managers to endure a brand new credentialing course of in 2025, in keeping with the Related Press, formalizing the relationships between gamers and their illustration within the eyes of the tour.
Maybe most notably, the brand new construction would require every company to submit a $1,500 software payment, plus a $500 payment for every agent to earn entry to the locker room, clubhouse, observe space, media heart and household eating. Those that solely need entry to the clubhouse might be required to pay $375.
Brokers had been first notified of the adjustments earlier this week in a memo from PGA Tour chief competitions officer Tyler Dennis, who knowledgeable participant representatives that involvement in this system might be essential to obtain a season-long credential.
The choice brings the Tour according to a number of different professional sports activities leagues, together with the NFL, which require formalized relationships between gamers and brokers as a method of guaranteeing transparency and defending gamers. As Josh Carpenter of the SBJ identified on Friday, the Tour already operates the same program for workers of golf tools firms for comparable causes.
Whereas brokers — significantly these at smaller businesses — are positive to bemoan the price of the brand new program, a few of the adjustments of this system are positive to be welcomed by brokers, who’ve lobbied the tour for years for expanded entry.
The brand new program comes because the period of participant empowerment in golf has introduced a thriving microeconomy of coaches, trainers and managers into the skilled golf ecosystem. These adjustments have solely been amplified by the outgrowth of LIV, which has seen some brokers retreat into “GM” roles for his or her gamers’ respective franchises.
The brand new program will go into impact with the start of the 2025 season, which is scheduled for January 2-5 at The Sentry in Hawaii.