A UK-based cross-industry marketing campaign has lately been launched that intends to share info concerning security round e-bike batteries. Business commerce our bodies, e-bike manufacturers, native bike retailers and nationwide charities have all joined forces to create the ‘e-bike constructive’ marketing campaign which is hoped will “enhance electrical bike battery security data, inform extra folks of the advantages of e-cycling, and encourage customers to purchase with confidence.”
The marketing campaign additionally extends to the federal government the place it goals to advise on the way it can higher defend UK customers and companies. The final word intention of ‘e-bike constructive’ is to extend customers’ confidence when buying an e-bike. This is available in mild of latest analysis by the Electrical Bike Alliance that discovered issues over e-bike battery fires dissuade potential e-bike customers from selecting to journey by e-bike.
The analysis additionally went on to seek out that 23% of UK adults are hesitant to purchase an e-bike because of information detailing latest battery hearth incidents. Past this 25% of individuals surveyed admitted to worrying concerning the security of batteries charging close by.
The marketing campaign is fast to focus on the latest spate of reported e-bike fires have primarily been brought on by “faulty and low-quality – subsequently high-risk – merchandise like aftermarket lithium-ion batteries, chargers, and conversion kits from non-reputable sources, worldwide on-line retailers and resellers.”
E-bike’s current an energetic mobility journey answer (Picture credit score: Electrical Bike Alliance)
Sarah McMonagle, Director of Exterior Affairs at Biking UK, stated: “Like conventional pedal cycles, e-cycles enhance bodily and psychological well being, enhance air high quality, and cut back carbon emissions. They’re an awesome choice for individuals who cycle in a hilly space, expertise mobility challenges, carry youngsters or purchasing, or just don’t need to get sweaty on their commute.
“When bought from respected producers e-cycles are very protected. That’s why we’re supporting this training marketing campaign alongside Biking UK’s ongoing requires the UK authorities to make e-cycles extra accessible.”
The intention of the marketing campaign is to teach customers about areas to look out for when shopping for an e-bike to extend security and reliability. To successfully do that the marketing campaign has employed a three-pronged strategy which consists of:
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Providing skilled help with over 100 native bike retailers pledging to promote, promote and restore UK authorized and safety-checked e-bikes.
Academic sources round protected battery use, impartial recommendation for customers and additional sources to assist inform folks of finest practices.
The ultimate a part of the marketing campaign is to extend buyer assurance of their e-bikes. To do that the e-bike sector is growing a brand new scheme that may spotlight, “respected, high-quality manufacturers who completely safety-test their e-cycles and batteries.”
The marketing campaign goals to supply clearer data concerning e-bike battery security. (Picture credit score: Electrical Bike Alliance)
From the data collected, it does seem that clearer and extra readily accessible e-bike instructional materials could possibly be one of the simplest ways ahead to encourage extra folks onto e-bikes. 64% of UK adults who have been surveyed claimed that higher e-bike training would scale back issues round e-bike use.
Jonathan Harrison, Director of the Affiliation of Cycle Merchants (ACT), stated: “E-bikes are a wonderful answer for contemporary transportation for nearly anybody. They encourage extra energetic existence and make biking with family and friends of blended skills doable. Electrical cycles are rising in reputation, which underscores the significance of serving to customers to tell apart between high-quality, dependable e-bike merchandise and people which can be substandard or doubtlessly hazardous, similar to aftermarket lithium-ion batteries, chargers, and conversion kits from unreliable sources.”
For full info on the marketing campaign together with taking part retailers head over to the e-bike constructive web site.
