Assembly targeted on FIVB Strategic Imaginative and prescient 2032, media technique and world promotion of the game
The FIVB Communication Fee convened yesterday, bringing collectively communications specialists from throughout the International Volleyball Motion to debate key initiatives aligned with the FIVB Strategic Imaginative and prescient 2032, below the motto “Collectively as One”.
On the outset, FIVB President Fabio Azevedo highlighted the 4 key pillars that may form the Fee’s focus within the yr forward: Athletes, Historical past, and Heritage; Information Switch and Sustainability; Worldwide Relations and the Olympic Motion; and Social Accountability and Mass Participation – Volleyball Basis.
The assembly featured a presentation from Volleyball World CEO Finn Taylor, who supplied an outline of the organisation’s progress in recent times and outlined future alternatives in sponsorship, advertising and digital media. Stéphanie Giardina, Chief Income Officer – D2C, offered thrilling developments for VBTV, Volleyball World’s devoted OTT streaming platform, aimed toward additional participating audiences all over the world.
Moreover, Jon Tibbs, Chairman of JTA, a number one sports activities PR and worldwide relations agency, mentioned “The Altering Sports activities Media Panorama – Alternatives and Challenges,” offering precious insights into the quickly evolving nature of sports activities communication. FIVB Head of Worldwide Affairs and Communications, Anna Manuelian, additionally supplied an replace on the division’s work as they inform the tales of the International Volleyball Motion.
Fee members engaged in discussions on a number of vital subjects, together with content material distribution challenges throughout completely different territories and techniques to extend the game’s world promotion. The dialog additionally explored methods to additional interact informal followers and establish content material kinds that appeal to new audiences. The position of athlete influencers in enhancing volleyball’s visibility was additionally a key matter of debate.
Peter Diamond, President of the FIVB Communication Fee, emphasised the significance of collaboration and innovation in driving volleyball’s future success.
“It’s a nice private honour to proceed on this position inside the new administration, led by President Fabio Azevedo. Our Fee has an unbelievable alternative to construct upon the nice work already finished to advertise volleyball and seashore volleyball all over the world, whereas fulfilling the targets of the FIVB Strategic Imaginative and prescient 2032. As a Fee, we’ll meet extra often and set up working teams to deal with key subjects. Our sport continues to achieve new heights at main championships and the Olympic Video games, and we must always take nice pleasure in its outstanding development.”
The FIVB Fee conferences will proceed with the Medical Fee on 12 December.
QUICK LINKS
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