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Veteran enterprise journalist Cathy Yang returns to her roots with the launch of her new morning present the place she’s going to compete with ANC’s ‘Enterprise Outlook’ and others
The world of Philippine enterprise exhibits simply received extra aggressive regardless of shrinking promoting budgets at no cost and cable tv and a restricted marketplace for such packages.
After leaving the company world final December as group head of company communications of telco big PLDT Included, veteran broadcast journalist Cathy Yang is returning to her roots of enterprise journalism.
On Tuesday, February 4, Yang formally introduced the launch subsequent week of her new present, Cash Talks with Cathy Yang (MTCY), one among three morning packages on her former PLDT boss Manny Pangilinan’s English information channel, One Information, which is a part of the tycoon’s MediaQuest media empire. The 2 others are Morning Issues with Gretchen Ho and Information and Views with Angelo and Angela Castro.
Being a long-time journalist internet hosting exhibits similar to Market Edge on the Lopez-led ABS-CBN Information Channel (ANC) and anchoring for numerous information organizations overseas, Yang was requested in a press convention what new outcomes might be anticipated from her present, which can air 9:30 am, Mondays to Fridays, on Cignal TV Channel 250 (for Excessive Definition) and Channel 8 (for Normal Definition). It is going to even be out there on Cignal TV’s Over-The-Prime (OTT) platform, Cignal Play.
And her reply most likely displays her learnings from working for greater than 4 years with PLDT, the place there’s one overarching goal that have to be achieved: the bottomline.
“Sabi nga ni Gretchen [Ho] (As Gretchen Ho stated), ‘Begin the day robust,’ sa akin naman sa (in my case with) Cash Talks with Cathy Yang, begin the day worthwhile. So, hopefully, mas kumita kami…(we’ll earn extra),” Yang stated, noting that the launch nearly coincides with the beginning of the marketing campaign interval for nationwide elective posts within the Philippines’ 2025 midterm elections on February 11.
When she was working with PLDT, Yang had a present, Thought Leaders with Cathy Yang, however making it worthwhile was doubtless not her main concern then since a few of the points and visitors have been associated to company pursuits.
However that has now modified since Yang, except for internet hosting duties, can also be the top of packages of Pangilinan’s cable enterprise, Cignal TV, the Philippines’ main direct-to-home satellite tv for pc supplier.
Revenue in 2025 might make or break quite a few exhibits in conventional media which is confronted with a lot decrease revenues as firms shift their promoting budgets to digital media and even social media influencers.
As Yang partly defined in a current interview with public relations outfit Telum Media, “Social media is the place the fiercest battles are fought. Radio and TV are enhances to the web world. The journalist, program, or information group which will get to push information and data first from broadcast to the digital area just isn’t what’s going to outline who instructions the eye and respect of the discriminating audiences or netizens on the market: it’s the one who will get the info proper first, and quick.”
Yang’s important competitor within the morning time slot contains Enterprise Outlook on ANC, co-hosted by enterprise journalist Salve Duplito and Ron Cruz, which is now twice a day, from 9 am to 10 am and eight pm to 9 pm, Mondays to Fridays. Like Cash Talks with Cathy Yang, the present additionally has each cable and on-line presence.
The ABS-CBN Information Channel additionally lately revamped its lineup in a bid to get extra revenues with ANC’S Market Edge, now hosted by Yang’s former mentee, Michelle Ong, shifting to three pm, Mondays to Fridays.
One other business-oriented information platform, Bilyonaryo Information Channel, was launched final yr following the closure of CNN Philippines. – Rappler.com
