LIV Golf have introduced Scott O’Neil as new Chief Govt Officer of the corporate, efficient instantly.
O’Neil will drive the strategic imaginative and prescient, enterprise operations, and world development for the league, its 13 groups and roster of world-class golfers, and its efforts to drive constructive influence.
Greg Norman, who has been instrumental to the launch of LIV Golf as its first CEO and Commissioner, will hand off day-to-day administration, however will stay concerned with LIV Golf.
LIV PLAYING FOR YEARS TO COME
O’Neil’s appointment represents the attain of LIV Golf’s early success and positions the league for the following section of sustained development because it stays centered on modernizing and supercharging the game with a first-of-its-kind group competitors and expertise for the following era golf fan all over the world.
“On behalf of the Board of Administrators, we welcome Scott to the LIV Golf household, understanding he’ll capitalize on every part that has been achieved over the previous three years,” mentioned LIV Golf Board Chairman Yasir Al-Rumayyan.
“Scott has the fervour, the tenacity, and the imaginative and prescient to proceed leveraging LIV Golf’s place as a pre-eminent, world sports activities and leisure firm and to steer our superb groups and gamers for years to return.”
“After we launched LIV Golf, there was nobody that made extra sense to steer the group apart from Greg Norman. I thank him for every part he has executed to ascertain, launch and develop our league. He has been instrumental to LIV’s success.”
WHO IS SCOTT O’NEILL
Previous to being named CEO of LIV Golf, O’Neil served as CEO of Merlin Entertainments, chargeable for overseeing the enterprise operations and world development throughout its 140+ sights in 23 nations.
Earlier than Merlin, O’Neil served as CEO for Harris Blitzer Sports activities & Leisure (HBSE), a portfolio {of professional} sports activities, leisure, and funding properties, the place he oversaw greater than $2 billion of development in enterprise worth centered on bringing innovation to the business.
O’Neil has greater than 25 years of expertise in main and managing world sports activities and leisure manufacturers.
With a status for innovation, strategic and world model improvement and partnerships, and a ardour for tradition and expertise improvement, O’Neil has stewarded among the sports activities and leisure business’s most famous and iconic manufacturers and properties.
These embrace the NBA’s New York Knicks and Philadelphia 76ers, the NFL’s Philadelphia Eagles, the NHL’s New York Rangers and New Jersey Devils, and the internationally ranked sports activities and leisure arenas, Madison Sq. Backyard and Prudential Middle.
“The chance to steer a world sports activities league is a dream come true. I’m grateful and humbly thank the members of the LIV Golf Board of Administrators and its Chairman Yasir Al-Rumayyan for believing in my strategic imaginative and prescient, development plan, and fervour for this league,” mentioned O’Neil.
“LIV Golf is the world’s first world golf league and, with the perfect groups and gamers competing all over the world, it represents sports activities leisure on the highest stage.
“What LIV Golf has achieved in simply three years is outstanding – the sport has been infused with a protracted overdue bolt of vitality and innovation with the group mannequin, gamers have elevated freedom and rights, followers are getting the entry they’ve all the time needed, and the sport has been dropped at new markets which were determined for elite golf for many years.
“There has by no means been a greater time to unlock actual monetary funding, convey group golf and innovation to the forefront, drastically decrease the fan age demographic, and put fan expertise and enjoyable on the heart of every part we do.
LIV Golf represents the way forward for the game and can guarantee the way forward for the golf ecosystem for years to return.”
Introduced as LIV Golf’s first CEO and Commissioner in October 2021, Greg Norman was a pioneer who helped pave the best way for its important development and success throughout his three years main the world’s first world golf league, together with establishing its groundbreaking group and competitors format, roster of the world’s prime golfers and connections to lots of the greatest programs on the earth.
“At first, congratulations to Scott. He’s precisely the kind of skilled skilled who understands the distinctive and highly effective mixture of leisure and sports activities that LIV Golf exemplifies. The league shall be in superb palms with him on the helm,” mentioned Greg Norman.
“I began this journey greater than 30 years in the past, understanding in my coronary heart and thoughts that the sport of golf and its skilled gamers have been undervalued, delivering a product that felt stagnant. With LIV Golf, we modified the sport without end. None of this might have been doable with out the imaginative and prescient and management of LIV’s Chairman Yasir Al-Rumayyan. He all the time knew what was doable and he by no means wavered from his perception that golf and the enterprise of golf could possibly be greater than it was prior to now.”
“I couldn’t be prouder of what we’ve achieved or extra happy with the place the league stands at this time. I’m excited to move the baton of day-to-day administration and proceed to assist do what I can to develop LIV Golf. LONG LIV GOLF!”
