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A number of UK universities reduce utilization of X to the naked minimal or give up utterly, citing considerations over misinformation, content material that promotes violence, and declining engagement
Universities and different greater schooling institutions have joined a retreat amongst British establishments from Elon Musk’s X social media platform, citing its function in spreading misinformation that fuelled race riots final yr.
A Reuters survey on Tuesday, January 7, confirmed a number of universities have scaled again utilization of X to the naked minimal or give up utterly, following scores of lecturers who’ve left the platform.
The function of X, previously Twitter, got here underneath the highlight in Britain final yr throughout violent racial disturbances.
Musk — an in depth aide to United States President-elect Donald Trump — has since referred to as for Prime Minister Keir Starmer to be jailed and for anti-Muslim activist Stephen Yaxley-Lennon, who co-founded the far-right English Protection League and is called Tommy Robinson, to be launched from jail.
Reuters surveyed X accounts of over 150 universities, their faculties and artwork conservatoires and contacted people who had made little or no posts in latest months.
They cited considerations over misinformation, content material that promotes violence, and declining engagement.
“London Enterprise College regularly critiques its communications channels and decides which to make use of based mostly on ranges of efficient viewers engagement,” LBS informed Reuters.
It final posted to its 182,000 followers on X in September. It is without doubt one of the top-ranked enterprise colleges on this planet.
Reuters was first to report in October that a number of British police forces had give up X or lower their utilization. The college survey factors to a broader withdrawal amongst public establishments, although many universities nonetheless submit repeatedly to X.
At the least seven of the College of Cambridge’s 31 faculties have stopped posting to X.
“We all know this platform is turning into more and more poisonous, so we’ll proceed to evaluate our presence on X and monitor rising alternate options,” stated Homerton Faculty, the college’s largest when it comes to scholar numbers.
The College of Cambridge informed Reuters it continued to make use of X alongside different channels.
At Oxford, Merton Faculty — the college’s top-ranked faculty academically — has deleted its X account. It didn’t reply to a request for remark.
Harris Manchester — one other Oxford faculty — final posted on November 15 and requested followers to search out it on different platforms.
The College of East Anglia stated its viewers engagement on X had plunged by 80%.
X didn’t reply to a request for remark.
Falmouth College final posted to X in September, whereas Plymouth Marjon College stated it’ll not use it. London Metropolitan College cited falling engagement for not actively posting.
Buckinghamshire New College stated X was “not a spot the place we need to encourage conversations with our college.”
Some prime arts conservatoires have additionally stepped away.
The Royal Northern Faculty of Music stated it was “consciously channelling its vitality elsewhere,” whereas London’s performing arts conservatoire Trinity Lab deleted its X account.
The Royal Central College of Speech and Drama hasn’t posted since August. – Rappler.com