Sony Photos Networks India (SPNI) wins Asia Cup media rights for 2024–2031, promising revolutionary cricket protection throughout platforms.
Sony Photos Networks India (SPNI) secures unique Asia Cup media rights from 2024 to 2031.
The landmark deal, introduced by the Asian Cricket Council (ACC), represents a major 70% enhance in worth in comparison with the earlier cycle.
Sony received Asia Cup rights for $170 million after Jio-Star withdrew from the Dubai e-auction.
Key Options of the Deal
The eight-year settlement covers 4 editions of the Asia Cup, divided equally between ODI and T20 codecs.
The subsequent Asia Cup in 2025 will happen in India within the T20 format.
Subsequent editions can be hosted by Bangladesh (2027, ODI), Pakistan (2029, T20), and Sri Lanka (2031, ODI).
Moreover, the deal contains the Males’s and Ladies’s Asia Cups, Beneath-19 Asia Cups, and Rising Groups Asia Cups.
Followers will expertise complete and revolutionary protection throughout tv, digital, and audio platforms.
Significance of the Partnership
Jay Shah, ACC chairman, highlighted the significance of this milestone deal.
“The deal encompasses all editions of the Males’s and Ladies’s Asia Cups, Males’s and Ladies’s Beneath-19 Asia Cups, and the Males’s and Ladies’s Rising Groups Asia Cups. This partnership ensures complete and revolutionary protection of Asian cricket’s marquee tournaments throughout tv, digital, and audio platforms,” the ACC mentioned in a press release.
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“This Media Rights deal is a major milestone for the Asian Cricket Council and cricket throughout the area. The Asia Cup continues to be a cornerstone of cricketing excellence, bringing collectively the perfect of the area’s expertise. With Sony Photos Networks India as our new media companion, we’re assured of their capability to ship world-class protection and an immersive viewing expertise for followers worldwide,” Jay Shah, the chairman of the ACC, mentioned.
This partnership reinforces the Asia Cup’s repute as a premier cricketing occasion and ensures seamless entry for world audiences.
The ACC’s determination displays its dedication to innovation and excellence in cricket broadcasting.
With this settlement, Sony solidifies its place as a frontrunner in sports activities broadcasting, delivering unparalleled content material for thousands and thousands of cricket fans.
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