Friday, December 27, 2024
HomeCycling‘I’m on the best highway to the Tour de France’ – Tadej...

‘I’m on the best highway to the Tour de France’ – Tadej Pogačar brings curtain down on Italian marketing campaign in Rome

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In Historic Roman triumphal parades, so the idea goes, victorious generals have been adopted by a slave repeatedly whispering the phrases ‘memento mori’ to remind the feted commander of his personal mortality and to warn him in opposition to slipping into complacency.

Within the Rome of 2024, an analogous service will be supplied by disinterested locals who occur to seek out their common routine impeded by the aftermath of the Giro d’Italia. 

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