Tiger Woods might have to vary the brand of his attire firm, Solar Day Pink, after the Louisiana-based firm Tigeraire rejected their trademark submitting.
Tigeraire began by creating cooler and extra comfy helmets for the LSU Tigers in 2020. The corporate claims Solar Day Pink’s brand resembles theirs, so that they submitted this submitting on Sept. 25.
“The actions of SDR, TaylorMade, and Tiger Woods blatantly ignore Tigeraire’s longstanding protected mark, model, and id, violate federal and state mental property regulation, and disrespect the buyer confusion their actions create,” the submitting reads.
“SDR’s utility must be denied.”
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The submitting explains how Tigeraire’s brand has been in steady use since August 2020. The U.S. Patent and Trademark Workplace (USPTO) accredited its registration in 2022. Tigeraire’s trademark covers items in “air situation, air cooling, and air flow equipment and devices; electrical followers; electrical followers for private use; wearable electrical followers; transportable electrical followers.”
However as Tigeraire grew, the corporate expanded using its registered marks to different merchandise, together with attire and cooling tools golfers might use.
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On condition that Solar Day Pink is a golf attire firm and since Woods wears this brand at high-profile occasions such because the Masters and the U.S. Open, Tigeraire determined to take authorized motion to guard its model.
In response, Taylormade, which helps Solar Day Pink, informed CNBC Information, “Now we have full confidence within the securitization of our emblems.”
Woods, Taylormade, and Solar Day Pink have till Nov. 4 to reply and reply this discover of opposition. They need to win their case towards Tigeraire to file their trademark for its brand, which dons 15 tiger stripes representing Woods’ 15 main championship victories.
However in all chance, the 2 sides will attain a decision outdoors of court docket beforehand, per CNBC. Whether or not that includes a brand change to Woods’ Solar Day Pink model stays to be seen.
Jack Milko is a golf workers author for SB Nation’s Taking part in Via. You should definitely try @_PlayingThrough for extra golf protection. You possibly can observe him on Twitter @jack_milko as nicely.
