Jim Nantz could have an additional hour on the air throughout CBS’s protection from the 2025 Masters.
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Beneath all of Augusta Nationwide’s inexperienced jacket pretense lies a humorous fact.
There isn’t a televised occasion in golf — and perhaps no televised occasion in skilled sports activities — that’s as accessible because the Masters. Whereas the event basks in its well-earned aura of exclusivity, consuming the Masters is approaching PBS ranges of comfort. Whereas the event has historically aired for under 9 weekend hours on CBS (a pittance by PGA Tour requirements), cameras seize each painstaking second of event week for protection that airs over the Masters’ suite of free-to-use digital and cell apps.
That is why, maybe, the golf public solely provides solely tepid criticism of the Masters’ comparatively restrictive TV window yearly. Positive, it’d be good to observe extra of the Masters on CBS, however it’s not prefer it’s all that tough to observe the motion principally wherever else.
Fortunately, even the loudest critics could have one fewer factor to complain about in 2025. On Tuesday, Augusta Nationwide and CBS introduced a further 5 hours of TV protection from golf’s first main within the new 12 months, together with a further hour of weekend tv protection throughout the community’s Saturday afternoon window.
The first piece of the enlargement comes on Saturday on CBS, which is able to now air protection from 2-7 p.m. ET on each weekend days, increasing the entire variety of televised hours on the community to 10. The community may even decide up a further two hours of streaming protection on Paramount Plus earlier than the beginning of CBS’s protection on Saturday and Sunday.
The information offers the Masters its broadest tv schedule ever, the most recent improvement in what has been a decades-long march of tv development for the famously reclusive membership. Simply three many years in the past, tv viewers had by no means a lot as seen Augusta Nationwide’s famed “first 9” — now, in what has turn out to be nearly routine, they’ve been conditioned to anticipate wall-to-wall protection throughout a bunch of networks, mediums and days … with restricted industrial interruptions.
The regular development of Augusta Nationwide’s leisure choices has gone on behind the scenes for years, however now golf followers haven’t any purpose to look away. The Masters App is taken into account by many throughout the sports activities biz to be the business commonplace as an leisure providing, and in 2024 the membership even launched the first-ever iteration of the Masters VR App, to be used with the Apple Imaginative and prescient Professional headset.
In a vacuum, these modifications imply little or no, however on the entire they communicate to one thing larger for the Masters on TV — an effort at bringing these nearer to golf’s largest occasion than ever earlier than.
Now it’s only a matter of ready the six months ’until we see them in motion.
