Amplify Horse Racing has introduced the launch of the Amplify Affect Marketing campaign, a transformative initiative aimed toward elevating $1 million to interact youth throughout the nation with horse racing. As a pioneering drive in selling youth involvement via schooling, mentorship, and profession pathways, the marketing campaign will considerably lengthen Amplify’s attain and influence because the nationwide youth arm of the Thoroughbred trade.
Marketing campaign objectives embody enhancing instructional packages via curriculum creation and implementation, the event of a cell schooling unit, and increasing regional outreach by facilitating the event of regional chapters and partnerships. It will create extra localized alternatives for youth to interact with the trade and entry beneficial assets.
“Amplify is doing massively essential work for the trade by cultivating youth and younger grownup involvement,” mentioned Amplify Government Director Annise Montplaisir. “Now, the trade has the chance to gas Amplify’s success and guarantee the way forward for the game by supporting our continued nationwide development.”
Since its inception, Amplify has made vital strides in partaking younger folks. In 2023 – Amplify’s first 12 months with full time workers – the group reached over 20,000 folks via mentorship connections, focused youth programming, and occasion activations. In 2024 so far, Amplify has reached over 13,500 youth and educators via in-person programming and shows, and is projected to achieve over 30,000 folks via programming and activations by the tip of the 12 months.
Notable accomplishments by Amplify this 12 months embody internet hosting youth packages in Illinois, Kentucky, Maryland, and New York, together with shows at occasions in Iowa and Texas, and launching a mentoring partnership with the Horse Racing Ladies’s Summit (HRWS).
“Amplify Horse Racing is among the sport’s success tales and this influence marketing campaign will exponentially enhance the group’s skill to achieve youth and younger adults throughout North America,” mentioned Amplify board President, Jordyn Egan. “Previously 12 months and a half, Annise and the Amplify crew have responsibly leveraged assets from early supporters together with Breeders’ Cup, Churchill Downs, Godolphin, Keeneland, The Jockey Membership, and the extremely beneficiant assist of John Ballantyne, to determine the inspiration of Amplify Horse Racing; the mannequin is confirmed, and this is a chance to be part of Amplify’s future.”
Racehorse proprietor John Ballantyne of NBS Secure was paramount within the development of Amplify’s mission. Ballantyne contributed $500,000 to Amplify in 2022, facilitating the hiring of the group’s first staff in 2023, and subsequent program growth.
To study extra concerning the Amplify Affect Marketing campaign and how one can assist the nationwide enlargement of Amplify Horse Racing, please go to amplifyhorseracing.org/donate, or contact Annise Montplaisir at annise@amplifyhorseracing.org.
