The backlash Canelo Alvarez receives from followers on social media, indignant about his deciding on Edgar Berlanga as his opponent for September 14th, may negatively affect his pay-per-view gross sales for this occasion.
As Mike Coppinger factors out, followers could view the Canelo-Berlanga combat as not value buying on PPV, and so they may select to pirate to observe it without spending a dime.
Balancing Mismatches with Difficult Fights
Followers need WBA/WBC/WBO tremendous middleweight champion Canelo (61-2-2, 39 KOs) to combat David Benavidez, not Berlanga (22-0, 17 KOs). Followers see the Canelo-Berlanga combat as a cherry-pick, similar to his final one towards Jaime Munguia.
If folks really feel that Canelo will use the remaining fights of his profession to combat hype jobs, like Berlanga, they’ll cease spending their hard-earned cash on the Mexican star’s fights on PPV.
That’s why Canelo should stability his mismatches with an occasional powerful one towards somebody he’s not anticipated to beat.
Combating Terence Crawford isn’t ok to serve that function as a result of Canelo will nonetheless be thought-about the favourite. Crawford could be transferring up two weight lessons, and few followers would see him as having an opportunity of profitable.
Canelo wants to combine in fights towards these varieties:
– David Benavidez
– David Morrell
– Artur Beterbiev
– Dmitry Bivol
Social Media Backlash and PPV Implications
“Berlanga goes to make a giant bounce on this. I don’t take social media to be the end-all, be-all, however the backlash I’ve seen on it has been fairly vital the place folks knew this was coming, the criticism has are available in waves,” mentioned commentator Chris Mannix on his YouTube channel concerning the Canelo Alvarez vs. Edgar Berlanga combat on September 14th. “Is that this a sellable combat on any degree in your thoughts?”
Followers don’t view Berlanga as a reputable opponent for Canelo as a result of his resume is loaded with horrible opposition, and he doesn’t deserve this combat over fighters like Benavidez.
Canelo shouldn’t have picked Berlanga. He ought to have picked Diego Pacheco or Christian Mbilli if he wished a semi-easy opponent. Anybody however Berlanga as a result of he’s seen as a pretend.
“I do suppose this is among the examples the place social media is relatively consultant of what the general public is pondering at massive,” mentioned Mike Coppinger. “It’s only a exhausting promote. I haven’t seen the percentages but. I think about Canelo goes to be -2000 or -2500 in that vary.”
Rather a lot goes towards the Canelo-Berlanga combat. The general public hates it, and a UFC occasion will happen on the identical night time, September 14th, in Las Vegas on the Sphere. Canelo doesn’t appear to care what the followers suppose, and that’s too unhealthy as a result of his occasion seemingly gained’t do nicely until Berlanga’s followers in New York buy the occasion in large numbers.
“Everyone knows what’s going to occur on combat night time. On the plus facet for Canelo, he’s going to get a knockout, I’m certain, lastly for the primary time since he knocked out Caleb Plant in November 2021,” mentioned Coppinger. I feel Edgar Berlanga will promote the combat nicely.”
Canelo won’t get the knockout. He didn’t knock out Jaime Munguia, and he’s the identical sort of fighter as Berlanga with an an identical inflated resume of weak opposition. Canelo took lots of punishment towards Munguia, and it’s fairly clear that he’s nowhere close to the fighter he was two years in the past when he turned the undisputed tremendous middleweight champion.
“He’s charismatic and pleased to do media interviews, which is vital,” mentioned Coppinger about Berlanga. “Canelo’s not going to need to put the promotion on his again. Folks watch Canelo Alvarez it doesn’t matter what. I feel the place perhaps he will get harm is there are lots of boxing followers that can purchase the PPVs in the event that they suppose it’s worthy, and they’re going to steal it as a result of it’s fairly straightforward to if not.”
Berlanga will certainly put in lots of exhausting work selling the combat, figuring out that the extra buys generated, the larger his PPV upside might be. Nonetheless, many followers will select to not buy the occasion attributable to their lack of curiosity on this match-up.
“I feel we’ll have a giant uptick of piracy from what I feel folks in how they view the combat and the way they suppose,” mentioned Coppinger. “They’ll purchase it in the event that they suppose it’s worthy. What’s actually obtrusive is Benavidez is on the market. If Benavidez wasn’t on the market, I feel it could be totally different.”
The Significance of Threat-Taking
Once more, if followers imagine that that is the best way it’s going to be for the rest of Canelo’s profession, with him deciding on weak fighters that haven’t proven that they price a title shot, followers will select no watch or flip various strategies to see his fights freed from cost.
Canelo wants to begin taking dangers like he used to when preventing Gennadiy Golovkin, Miguel Cotto, Erislandy Lara, and Floyd Mayweather Jr.
“Now, we’re on the level the place individuals are saying, ‘We all know he’s by no means going to combat Benavidez,’ and perhaps there’s some backlash and protest,” mentioned Coppinger.
