When LeBron James was a toddler in Akron, Ohio, the bike helped him overcome limitations and gave him joys, freedoms and accessibility he in any other case would not have had.
“Using a motorcycle has at all times been an enormous a part of my life. Once I was rising up, it was how I received round – from driving with buddies throughout town to attending to observe and wherever I wanted to be. It gave me the liberty to not solely get to locations, however to entry issues that in any other case would have been out of attain,” the basketball star says.
“Even now, driving a motorcycle makes me really feel like a child once more. There’s nothing like feeling the air in your face and that freedom to only journey.”
In a brand new joint initiative with Canyon Bicycles, LeBron hopes to share the ability of the bicycle with potential cyclists worldwide.
LeBron has been concerned with the German bicycle model since 2022 and is a minor shareholder. Collectively, they purpose to “encourage tens of millions of potential cyclists throughout the globe to grasp simply how life altering a motorcycle could be.”
Underneath the title of ‘Discover Your Freedom’ LeBron James and Canyon are launching an advocacy marketing campaign meant to encourage folks all over the place to get pedalling.
The marketing campaign has harnessed the tales of present and up-and-coming sports activities stars, together with highway biking world champion Mathieu van der Poel, freeriders Fabio Wibmer and Samantha Soriano, off-road bike owner Andrew Jackson, Diane Ingabire of the Canyon-SRAM improvement crew and younger mountain biker Olivia Silva.
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“Biking has been in my household for generations and that can by no means change. Passing on what biking can do for folks is one in every of my largest motivations as a pro-athlete and as a biking ambassador,” feedback Van der Poel about his involvement within the marketing campaign.
The central part of the marketing campaign is a video involving the aforementioned athletes.
“We consider within the transformational energy of bikes. This collaboration with LeBron celebrates the liberty bikes supply, and the ability to encourage a brand new technology of riders,” says Canyon CEO Nicolas de Ros Wallace. “And who higher to ship that message than some of the profitable sports activities stars of all time, together with a few of the most proficient skilled cyclists on the planet?”
The partnership additionally sees Canyon offering bikes to the LeBron James Household Basis’s ‘I PROMISE’ Program. For the reason that begin of the I PROMISE Program in 2011, the muse has offered every scholar in this system with a brand-new bike as a part of their promise to work arduous, end college, and stay an energetic and wholesome life-style.
“I understand how a lot a motorcycle meant to me after I was a child and the way it opened doorways and received me locations, I couldn’t in any other case go, so it’s at all times been a staple of our program to supply bikes,” says LeBron.
“It’s not solely a reward for his or her arduous work, but it surely additionally permits them to get exterior, expertise their neighborhood, and make recollections with their family and friends otherwise.”
The Video
LeBron James X Canyon | Discover Your Freedom – YouTube
