In an enormous announcement on Wednesday, Gautam Adani, the chairman of the Adani Group, has introduced that the conglomerate will probably be sponsoring the Indian staff travelling to Paris for the 2024 Olympics Video games. With the Indian contingent within the final leg of its preparations for the 2024 Olympics, the Adani Group has pledged its whole-hearted help to the champions of the nation by a marketing campaign with the theme #DeshkaGeetAtOlympics. The marketing campaign centres across the athletes, who’ve spent hours and years in coaching to win and listen to the nationwide anthem after the victory.
The social media marketing campaign has been launched even because the Indian sportspersons proceed to place within the arduous yards earlier than flying out to Paris for the Olympic Video games set to be held from July 26 to August 11.
The marketing campaign, anchored by an inspiring movie, encapsulates the relentless dedication of Indian athletes and reignites the sensation of patriotism amongst the audiences as India’s finest athletes take centrestage as soon as once more.
The movie showcases India’s prime sporting expertise sweating it out as they put together to go to Paris, aiming to surpass the Tokyo Olympics ‘medal haul and earn the honour of listening to the nationwide anthem at some of the anticipated world sporting occasions. Within the final Olympics, India completed with a document tally of seven medals, Adani Sportsline knowledgeable in a launch on Monday.
The Adani Group is dedicated to elevating and creating the sporting ecosystem in India in a method that inculcates and drives a sporting tradition throughout the nation. Via its contribution, the Group goals to develop India’s subsequent technology of sporting champions and help them of their journey in the direction of representing India on nationwide and worldwide platforms just like the Commonwealth Video games, Asian Video games, and the Olympics.
Since 2016, the Adani Group has supported greater than 28 athletes in sports activities like boxing, wrestling, tennis, javelin throw, taking pictures, operating, shotput, brisk strolling, archery, and extra.
As we prepare for the 2024 Paris Olympics, I want the perfect to the distinctive athletes who will symbolize our nation on the world’s grandest sporting stage. Their relentless riyaaz and unwavering dedication really embody the brand new indomitable spirit of India. I’m assured… pic.twitter.com/Oi7GsSj8Zb
— Gautam Adani (@gautam_adani) July 8, 2024
Amongst those that benefited are Commonwealth Video games gold medalist wrestlers Ravi Kumar Dahiya and Deepak Punia and boxer Amit Panghal. Dahiya and Punia additionally secured silver medals on the 2020 Tokyo Olympics 2020 and the 2023 Asian Video games. The Group additionally sponsored the Indian contingent on the Tokyo Olympics. The Group was related to the Birmingham Commonwealth Video games 2022, and Hangzhou Asian Video games 2022 contingents as official companions as effectively.
Talking on the launch of the movie, Sanjay Adesara, CBO, Adani Sportsline, mentioned, “At Adani Sportsline, we prolong our greatest needs to our champion athletes, and hope that we’ve extra success than ever earlier than. With the assistance of our programmes, we’re totally dedicated to supporting our athletes all the best way of their quest for excellence on the highest degree in sport. And whereas they’re preventing it out for the highest prize, we should help them, cheer them on, and encourage them.”
With IANS Inputs
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