SHOCKING! Ever surprise y Li Ning rackets are so costly???
In 2009, Li Ning turned a scorching matters in badminton world, extra so after it managed to clinched the sponsorship of China badminton nationwide group. After 2009 Sudirman Cup, Li Ning badminton merchandise made a “glittering” entry into customers market. Nevertheless, previously few months, questions on the standard of their rackets, and significantly their stunning worth vary, turned hotly debated within the badminton followers zones.
The next are some HOT information taken from a buddy who has an insider working in YONEX Japan.
Li Ning and YONEX relationship:
Since 90s, Li Ning has already been eyeing the badminton market. Easy cause being this sport has a giant following in Asia, significantly in China alone. At the moment, the No.1 model in badminton needs to be Yonex. And to avoid wasting time to penetrate the market quick, Li Ning has the wild concepts of shopping for over Yonex.
In 2001, official provide was made by Li Ning to Yonex to purchase over them however ultimately Yonex rejected the provide, resulting from administration and gross sales technique variations cant be sorted out.
In 2007, after few years of building good “guan xi” (relationship) with the Chinese language Nationwide Badminton group, ultimately they managed to clinched the sponsorship for the group. Nevertheless, at the moment, Li Ning doesn’t have their very own racket merchandise. So, once more, a proposal was made to purchase over Yonex. Once more, Yonex rejected. Ultimately, the “sponsorship” find yourself with Yonex rackets, and Li Ning sneakers, and badminton put on for the Chinese language Nationwide group 
.
This time round, Yonex voices out their displeasure over such preparations. Ultimately they pull out completely from the Chinese language group sponsorship, leaving Li Ning in deep ****. In the event that they didn’t got here out rackets on time for the sponsorship, Chinese language group will drop them and globally their model identify will shrink very quick. This prompted Li Ning to pump in lotsa $$ and take over KASON, in 2008. (Then No.1 Native Chinese language badminton model inside China). After the take over, nevertheless, Li Ning ofund out that regardless that KASON rackets are usually good, they aren’t as much as the Nationwide group expectations and requirements . Once more, downside arised. Ultimately, they select to provide their very own rackets underneath Li Ning’s model identify.
At this important time, a GuangDong based mostly badminton producer who assist manufacture GOSEN rackets provide assist in producing Li Ning rackets. (Therefore it’s true that Li Ning and KASON racets are produced otherwise). Nevertheless, the rackets produced by this GuangDong manufacturing facility once more failed to fulfill the expectations of the Chinese language Nationwide group, citing balancing and pace points, in comparison with Yonex rackets.
Ultimately, the BEST a part of the story occurred. Yonex – owned japanese manufacturing facility that produce the carbon fibre for prime finish YONEX rackets determined to “assist” Li Ning, at a brilliant excessive premium after all. With no the place else to run to, Li Ning has no alternative however to “submit” to this excessive premium lesson.
So, from 2001, till 2009, plus the very excessive premium paid to Yonex owned carbon fibre manufacturing facility, i consider now you possibly can perceive why Li Ning N90 is priced at RMB 1980 /stick.
CONCLUSION? Li Ning racket is identical high quality by way of supplies with YONEX (the supply are the identical, from Yonex-owned fibre manufacturing facility). By way of know-how, the R&D largely comes from KASON resulting from such quick time. The worth? Now you realize why it’s a must to pay such a excessive worth for his or her rackets.
Is it price it from client’s finish? Effectively to me, so long as the rackets fits me, and so long as it isn’t 5k, 10k i’m keen to offer it a attempt. Will Li Ning final? Effectively with KASON and now their very own Li Ning model of their belt, and with Chinese language Nationwide Group sponsorship, you wager it is going to positive pose a problem to most main manufacturers.
Cheers. (Subsequent to return on Yonex future methods. And detailed N90 opinions )
